Digital Marketing

• Recommend and manage updates to the search algorithm to optimize search results for all search terms.
• Manage internal tools and business processes that optimize the onsite search experience
• Research clean, concise and persuasive content to be used within SEO and SEM campaigns based on company branding, digital best practices, current market trends, and best practices
• Develop search measurement plans and dashboards; monitor and report on search engine and onsite search metrics and KPIs
• Benchmark the onsite search experience versus competitors
• Manage digital campaigns and day-to-day digital content & activities for all digital channel and across channels like push, email, in-app and more (Knowledge in Braze is a plus)
• Work closely with internal team to monitor and control AdWords campaigns to ensure the quality
• Assist in developing and managing AdWords and PPC campaigns
• Track conversion rates and identify improvements to the platform
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Analyze trends and changes in the digital media environment to improve all advertising campaign
• Look for new opportunities for digital marketing campaigns
• Develop and manage digital marketing campaigns

Scroll to Top